Once you decide to get in the game, you need to Here are the top stats to use as a starting or jumping off point when planning your marketing according to leaders in Social Media research:
- More than 50% of searches are on mobile
- 91% of Facebook usage (Daily Active users) is on mobile
- 80% of Facebook advertising revenue is on mobile
- 90% of mobile media time is spent in apps
Most marketers would agree, Social media advertising brings in consistent sales from day one. The conversations happen naturally via user generated content or online comments and reviews, and they’re organic in nature. These product chats and requests for recommendations are why there is a necessity for target marketing. Pros use data analytics, track engagement, the social success of ad campaigns, and build a culture along with followers. The knowledge about products and services that happen organically are important, but can dead end without a connection for action.
That’s where I come in.
Imagine seeing a newsprint ad without the name of the business..ok I’ve seen this. A better analogy is you hang a business poster on a tree in the middle a huge forest(the web) How do people find you? The online audience needs directions, this is the community connection that social advertising navigates. A path to a
link (connection) between the product and the
community of supporters validating it’s usefulness. The end result to access information then purchase. The better the directions…the easier they find you.
Here is my list of the TOP 5 social networking sites
Facebook – Most of us know that the top social site on the web is Facebook, with about two billion active monthly users, one billion of those logging on daily.
Twitter – Is known for it’s real time blogging network, where news breaks first. Most users love it for it’s totally customizable unfiltered feed.
LinkedIn – Contains premium profiles that are detailed like resumes, which makes sense since this is a network for professionals. Users can promote themselves, their employers, services or products with their connections in this online business community. Anyone looking to advance their career, should definitely be on LinkedIn.
Google+ and YouTube – This is important info…YouTube is the second largest search engine after Google on the planet. So you need to be active to appear in searches. Despite being owned by Google YouTube’s platform is still recognized as a separate social network. With music videos, movies, personal vlogs and independent films for every topic under the sun it’s favored by DYIer’s all over the globe.
Instagram – Has grown to be the most popular photo sharing platform that mobile has ever seen. It’s touted as the ultimate social network for sharing real time photos and short videos while on the go.
All these platforms are advertising forces to be reckoned with. So if you are wanting to increase sales or brand awareness, connect with me to get the best up to date marketing from a savvy ad expert.
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