It’s that time of year again! Time to break out the leash and dust off the kitty carrier, because it’s Bring Your Pet to Work Day! This annual event was created in 1999 by Pet Sitters International, with the goal of celebrating the bond between people and their pets. Pets are known to provide many…
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The volunteerism rate in Canada has been on the decline in recent years. According to a report by Statistics Canada, the volunteerism rate among Canadians aged 15 and over dropped, only 44% of Canadians report volunteering their time, compared to 52% in 2010. This decline is even more pronounced among young people aged 15-24, with…
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Social media is playing an increasingly important role in automotive. Not only can social media be used to connect with buyers and promote vehicles, it can also be used to manage dealership reputation and interact with customers on a more personal level. As a seller, it’s important to understand the basics of social media marketing…
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North America has a long and complicated history with the electric car. In the early days of motoring, electric cars were actually more popular than their gasoline-powered counterparts. The North American electric car industry began in the 1890s, when a number of inventors and entrepreneurs began experimenting with using electricity to power vehicles. The first…
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In the beginning, there were craftsmen who bodied and painted automobiles by hand. This was a tedious and time-consuming process, but it yielded beautiful results. Over the years, however, technology has evolved to the point where today’s automotive autobody shops are able to do a much better job in less time. Read on to find…
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Employee turnover is a major concern for employers. Several studies have found that the cost of training a new employee can be 1.5 to 2 times the annual salary cost of the person you are replacing. The high cost is due to recruitment costs, training, loss of productivity and recovery from errors. The time it…
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Ok if you have ever placed a facebook ad that was declined or written some content that was flagged as inappropriate, this will be welcome news today. As an independent digital marketer, sometimes the reason for an ads disapproval is not really apparent. Now I know a lot of writers will be looking at this…
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Facebook notified users of a massive data breach affecting over 50 million users this week, that had taken place three days earlier, on the afternoon of 25 September. The social media giant says it doesn’t know exactly what kind of information has been compromised. However, in an updated statement yesterday, it did admit the hack affected those…
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Standing out is a great way to get more traffic to your listings, but you might be missing out on valuable leads without a method for targeting. Remember, your trying to connect the right buyer with their perfect new property virtually. Video is a great way to grab attention. You can use video content from…
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Once you decide to get in the game, you need to Here are the top stats to use as a starting or jumping off point when planning your marketing according to leaders in Social Media research: More than 50% of searches are on mobile 91% of Facebook usage (Daily Active users) is on mobile 80%…
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